/ blog /
Your conversion rate drops 15% quarter-over-quarter. The dashboard shows customers are abandoning their carts at checkout. The numbers tell you what is happening. They’re precise, measurable, undeniable. They also tell you absolutely nothing about why it’s happening. Are customers balking at…
/ Uncategorized /
READ MOREThe graveyard of failed products is vast and expensive. Between 80-95% of new products fail within their first two years. And behind each statistic lies a cautionary tale: Google Glass, New Coke, Colgate’s frozen dinners. These aren’t failures from lack of…
/ Concept Testing /
READ MOREYour research team delivers what looks like solid insights. The data is clean, the sample size is robust, the analysis is thorough. Leadership approves a seven-figure strategy pivot based on these findings. Six months later, the strategy fails spectacularly. What happened?…
/ Market Research /
READ MOREThe market research industry reached $150 billion in 2025. That’s not a typo; $150 billion spent annually on understanding what customers want, how markets move, and where opportunities hide. This isn’t just about surveys anymore. Market research has evolved from clipboards…
/ Market Research /
READ MORETwo companies launch new products in the same skincare market. Company A invests months based on gut feelings, creating a luxury wrinkle cream in a flooded market and deep in a cost-of-living crisis. Company B spends three weeks conducting systematic market…
/ Market Research /
READ MOREPicture this: A consumer electronics company spends eighteen months developing a premium smart speaker. They invest millions in R&D, perfect the industrial design, and prepare a major launch campaign. Three weeks before launch, a competitor releases a nearly identical product at…
/ Market Research /
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