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Actionable insights in minutes

Alchemic is an AI-native market research service for insights and brand teams, delivering deep, defensible and human-verified insights.

Authentic
Authentic
Realtime
Vision
Vision
Empathy
Depth
Clarity
Clarity
Insightful
Insightful
Authentic
Authentic
Realtime
Vision
Vision
Empathy
Depth
Clarity
Clarity
Insightful
Insightful
Authentic
Authentic
Realtime
Vision
Vision
Empathy
Depth
Clarity
Clarity
Insightful
Insightful
Authentic
Authentic
Realtime
Vision
Vision
Empathy
Depth
Clarity
Clarity
Insightful
Insightful
Authentic
Authentic
Realtime
Vision
Vision
Empathy
Depth
Clarity
Clarity
Insightful
Insightful
Authentic
Authentic
Realtime
Vision
Vision
Empathy
Depth
Clarity
Clarity
Insightful
Insightful
Authentic
Authentic
Realtime
Vision
Vision
Empathy
Depth
Clarity
Clarity
Insightful
Insightful
Authentic
Authentic
Realtime
Vision
Vision
Empathy
Depth
Clarity
Clarity
Insightful
Insightful
Authentic
Authentic
Realtime
Vision
Vision
Empathy
Depth
Clarity
Clarity
Insightful
Insightful
Authentic
Authentic
Realtime
Vision
Vision
Empathy
Depth
Clarity
Clarity
Insightful
Insightful
AI research interview in action

AI built for research, by researchers. Customer insights you can confidently act on.
Delivered in minutes.

Sleepwell
Razorpay
CARATLANE
Sleepwell
Razorpay
CARATLANE

[use cases]

For Every Research Challenge

Deeper Brand Tracks

Run comprehensive brand tracking with qualitative depth. Know what moved in your metrics and why.

Concept Testing

Validate new concepts with creatives in days. Launch your next big idea with confidence, not crossed fingers.

Brand Perception Evaluation

Uncover the emotional drivers behind your brand's performance with deep consumer conversations.

UI/UX Testing

Test live Figma prototypes before writing a single line of code. Uncover the "why" behind every friction point in the user journey.

Ad Testing

Go beyond benchmark metrics. Test ads with real customers to uncover what your ads make people think and feel.

Build customer personas

Build predictive personas grounded in the deep emotional drivers that influence customer choices.

Deeper Brand Tracks

Run comprehensive brand tracking with qualitative depth. Know what moved in your metrics and why.

Concept Testing

Validate new concepts with creatives in days. Launch your next big idea with confidence, not crossed fingers.

Brand Perception Evaluation

Uncover the emotional drivers behind your brand's performance with deep consumer conversations.

UI/UX Testing

Test live Figma prototypes before writing a single line of code. Uncover the "why" behind every friction point in the user journey.

Ad Testing

Go beyond benchmark metrics. Test ads with real customers to uncover what your ads make people think and feel.

Build customer personas

Build predictive personas grounded in the deep emotional drivers that influence customer choices.

Mobile screens showing AI-moderated interview flows

[ features ]

AI-Moderated Interviews

Our AI interviewer conducts deep, one-on-one interviews in 57+ languages. It asks follow-ups, blending qualitative probing with survey-type quantitative questions – uncovering the "why" at scale.

  • Your 24/7 Global Research Team.
    Run hundreds of concurrent interviews, 24/7, in over 57 languages.
  • Truly human-like conversations. AI moderator goes beyond the script, asking exploratory and follow-up questions that surveys can't.
  • Judgement-free zone for honest feedback. Participants feel safe to open up to an unbiased AI, leading to richer, more candid insights.
Insight dashboards showing instant analysis

[ features ]

Instant Actionable Insights

AI generates key themes, summaries, and consultancy-grade reports. Dive deeper with natural language queries so what used to take days now takes minutes.

  • Surface Top Themes
  • Play Insight Reels
  • Chat with your research
  • Key Verbatim Quotes
  • Export to Slides

Be where your customers
are

Slack
Gmail
Whatsapp

[ How it works ]

From Brief to Insights in 3 Simple Steps

01[ step ]

Define your research objectives.

Brief us on your research goals and business objectives. Our expert human researchers tailor the AI to your specific study.

02[ step ]

Launch your AI-powered research.

AI moderator conducts personalized interviews with target customers, guided by human researchers. Asks “follow-up” questions to uncover rich insights.

03[ step ]

Access instant actionable insights.

TAI analyzes conversations with human oversight. Instantly delivers actionable and presentation-ready insights you can use immediately.

[ projects ]

Driving Confident Decisions for Global Brands

Packaging Testing

Packaging Go/No-Go. Decision Validated new packaging design with 50+ respondents. Delivered a confident decision in just 3 days.

MARS

Concept Testing

Validating a New Feature at Scale. Validated usability and appeal of a new feature before development with 2400 respondents in 8 days.

Razorpay

Persona Discovery

Persona motivations for ad messaging. Uncovered core triggers and barriers shaping buyer decision from 150+ interviews in just 3 days.

blackberry

Ad Testing

Optimizing ad Creative in Arabic Optimized video ad performance by testing moments in the ad that confused the audience in just 24 hours.

Asmak

New Market Entry

Mapping Purchase Journey Decoded emotional drivers of fine jewelry buying behavior to build a strong marketing strategy in 3 days.

CARATLANE

Packaging Testing

Packaging Go/No-Go. Decision Validated new packaging design with 50+ respondents. Delivered a confident decision in just 3 days.

MARS

Concept Testing

Validating a New Feature at Scale. Validated usability and appeal of a new feature before development with 2400 respondents in 8 days.

Razorpay

Persona Discovery

Persona motivations for ad messaging. Uncovered core triggers and barriers shaping buyer decision from 150+ interviews in just 3 days.

blackberry

Ad Testing

Optimizing ad Creative in Arabic Optimized video ad performance by testing moments in the ad that confused the audience in just 24 hours.

Asmak

New Market Entry

Mapping Purchase Journey Decoded emotional drivers of fine jewelry buying behavior to build a strong marketing strategy in 3 days.

CARATLANE

[ testimonials ]

Discover what our clients have to say about our consumer research services

Alchemic is ridiculously fast, and getting both qual and quant insights at that speed is a game-changer.

Alok Mahajan
Chief Marketing Officer