Your conversion rate drops 15% quarter-over-quarter. The dashboard shows customers are abandoning their carts at checkout. The numbers tell you what is happening. They’re precise, measurable, undeniable. They also tell you absolutely nothing about why it’s happening. Are customers balking at…
/ Uncategorized /
READ MOREThe graveyard of failed products is vast and expensive. Between 80-95% of new products fail within their first two years. And behind each statistic lies a cautionary tale: Google Glass, New Coke, Colgate’s frozen dinners. These aren’t failures from lack of…
/ Concept Testing /
READ MOREYour research team delivers what looks like solid insights. The data is clean, the sample size is robust, the analysis is thorough. Leadership approves a seven-figure strategy pivot based on these findings. Six months later, the strategy fails spectacularly. What happened?…
/ Market Research /
READ MOREThe market research industry reached $150 billion in 2025. That’s not a typo; $150 billion spent annually on understanding what customers want, how markets move, and where opportunities hide. This isn’t just about surveys anymore. Market research has evolved from clipboards…
/ Market Research /
READ MORETwo companies launch new products in the same skincare market. Company A invests months based on gut feelings, creating a luxury wrinkle cream in a flooded market and deep in a cost-of-living crisis. Company B spends three weeks conducting systematic market…
/ Market Research /
READ MOREPicture this: A consumer electronics company spends eighteen months developing a premium smart speaker. They invest millions in R&D, perfect the industrial design, and prepare a major launch campaign. Three weeks before launch, a competitor releases a nearly identical product at…
/ Market Research /
READ MOREEvery business decision carries risk. Launch the wrong product, and you’ve wasted months of development time and budget. Enter the wrong market, and you’ll burn through resources before finding traction. Miss what your customers actually want, and you’ll watch them walk…
/ Market Research /
READ MOREThe market research landscape is changing massively. The way we gather, analyze, and apply insights is being revolutionized by technology, changing consumer expectations, and evolving privacy regulations. The reality is now that 80% of consumers now expect personalized experiences, and businesses…
/ Market Research /
READ MOREMarket research used to mean months of cold calls from bored interviewers, interrupting dinner time for busy households. Or maybe a multiple-choice questionnaire that languished in an inbox for six months before being deleted in a flurry of efficiency. What once…
/ Market Research /
READ MOREPicture this: A large company spends months developing what they believe is a revolutionary product to add to their offerings. The team is convinced customers will line up to buy it. They’ve poured their budget into development and manufacturing. Launch day…
/ Market Research /
READ MOREImagine being able to not just listen to what customers say but understand how they truly feel—down to their facial expressions, tone, and subtle emotional cues. That’s exactly what Generative AI with emotional intelligence can do, helping market researchers tap into…
/ Generative AI /
READ MOREGenerative AI is revolutionizing market research, offering tools that make gathering insights faster, more creative, and less tedious. You don’t need to be a tech wizard to unlock these benefits—just a clear idea of your goals and a willingness to explore….
/ Generative AI /
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