60+ languages on web and phone, six on WhatsApp

Multilingual Surveys and AI Interviews for US Research Teams

When a US study has to hear Spanish-dominant shoppers, Korean-speaking parents or bilingual customers who switch languages mid-sentence, the answer that matters is the one given in their own language. Alchemic runs multilingual surveys as AI-moderated conversations that ask and probe in each respondent's language. Run multilingual AI interviews, phone surveys and WhatsApp studies, and get rated answers, reasons in respondents' own words and themes you can cut by language.

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A Spanish-speaking US shopper in Miami answers an Alchemic multilingual AI interview by phone, with the moderator question, his Spanish reply and a key insight on screen

Our Multilingual Survey Services

Each service runs on one engine: an AI moderator, briefed by researchers on your category, that interviews hundreds of people at once and asks every question in the language the respondent answers in.

Multilingual AI Interviews

One interview carries rated questions and open probing, asked in the respondent's language across 60+ languages including Spanish, Mandarin, Korean and Arabic. Follow-ups are generated in that language, and every answer links to its transcript line.

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WhatsApp Surveys in Six Languages

On WhatsApp, respondents answer in English, Hindi, Bengali, Marathi, Tamil or Telugu, by text or voice note, with no app and no link. Alchemic's stated average WhatsApp completion is 78%, with consent captured before the first question.

Explore WhatsApp Interviews

AI Phone Surveys in the Respondent's Language

The AI calls, introduces the study in the respondent's language and captures consent on the first turn. Hundreds of calls run at once in 60+ languages, code-mixing and mid-call switching are handled, and every call is recorded.

See AI Phone Research

Voice Notes Kept as Voice

A spoken answer keeps the tone, hesitation and code-switched words that typing tends to smooth away. Our guide sets out 5 analysis steps, from capture to reporting, for coding voice data with the original clip kept as evidence.

Read the Voice Notes Guide

How Multilingual Moderation Works

Translated, localized and tuned language support are three different things. Our guide explains each and lists 5 signals a native speaker should check in a raw transcript before trusting any vendor's language claim, code-switching included.

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Alchemic vs SurveyMonkey Side by Side

A form builder translates a fixed questionnaire; Alchemic holds a moderated conversation in each language. The comparison covers 10 features, from follow-up questioning to respondent sourcing and verified recruitment, and says when a quick form fits.

Compare the Two

Alchemic multilingual survey dashboard showing live US respondent conversations in several languages and emerging themes such as price, pack size and trust

Our 5-Step Multilingual Market Research Process

Scope languages by segment

Tell us who you need to hear: Spanish-dominant shoppers in the US Southwest, Korean-speaking parents, bilingual Gen Z buyers. Specify by segment and category rather than by map. Our researchers brief the AI moderator on your category and brand vocabulary, and it drafts a guide you can edit.

Set language routing

Screener, quotas and language routing live in the Alchemic builder, and brief to field takes under an hour. Each respondent reaches the conversation in the language they choose, and quotas can be set per language cell, so Spanish and English answers fill their targets separately.

Recruit or bring your list

Recruitment is managed fieldwork or bring your own: Alchemic's panel network, your CRM export, or a hybrid top-up. Live screening holds every cell to spec, and automated quality flags catch speeding, straightlining and copy-pasted answers before they reach your data.

Interview and probe in language

Respondents answer by web or phone in 60+ languages, or on WhatsApp in six by text or voice note. When someone moves from Spanish to English mid-answer, the moderator follows, asks why a rating is a 3 and not a 4, and catches contradictions.

Read every language in one view

Themes code while fieldwork runs and the dashboard is live before it closes. Your US team cuts any theme by language, segment or quota cell, drills to the original quote and voice clip, and exports to PDF, PPTX or BigQuery: ratings plus reasons from every language cell.

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Honest fit

Translated Survey or Moderated Interview

A translated survey asks every respondent the same fixed wording, which is what a tracker comparing scores across languages needs, and a form builder gets a quick poll out the same day. A moderated interview gives you the reason behind each answer in the respondent's own words. If you need normative benchmarks from a syndicated database, the established survey vendors serve that well, and many teams run both. For an extremely rare language not yet supported, a human bilingual moderator is the usual shape. Alchemic's version asks the rated questions and probes each answer, in 60+ languages by web or phone and six on WhatsApp. Pick by the output your decision needs.

Talk Through Your Languages

A translated survey rating card beside an Alchemic AI interview card with a US respondent's Spanish answer, showing the reason behind the score

Testimonials

Discover what our clients have to say about our consumer research services

Alchemic is ridiculously fast, and getting both qual and quant insights at that speed is a game-changer.

Alok Mahajanex-CMO, Sleepwell · via thealchemic.com

Alchemic's interviews go far deeper than any survey we have ever run and I love being able to pull up user stories for every insight.

Mayank BanerjeeFounder of Even Health · via thealchemic.com

Why Alchemic

Why Choose Alchemic for Multilingual Surveys?

Languages built with native speakers

Moderation in 60+ languages including Spanish, French, German, Portuguese, Japanese and Korean was built and tested with native speakers, not added afterward as a translation layer on an English script.

Fielded in the USA and UK

Alchemic has interviewed respondents in the United States and the United Kingdom among the 14 markets where its studies have run, so your US brief goes to a team that has fielded for American audiences.

Follow-ups asked in language

Each follow-up is generated in the respondent's language from what they actually said, so a vague answer in Korean gets the same why as a vague answer in English, and contradictions are caught either way.

Consent and data handled

Consent is captured on the first turn, retention is configurable, data is encrypted with TLS 1.3 and AES-256, and respondent answers are never used for model training. SOC 2 Type II is in progress.

About Alchemic

An AI-native research company for teams that need to hear from people at scale, built by researchers.

Alchemic is a founder-led, AI-native research company focused on end-to-end consumer research at scale. It has fielded studies in 14 markets including the United States and the United Kingdom, and its AI moderator interviews on web and phone in 60+ languages including English, Spanish, Portuguese, Mandarin, Japanese, Arabic and Hindi, and on WhatsApp in six languages. Alchemic has run 50,000+ interviews for teams in consumer goods, fintech, healthcare and retail, among them Unilever, Mars, Razorpay, CaratLane and Dr. Reddy's. Teams run studies self-serve or hand them to Alchemic's research team end to end, and every study is quoted per project with no per-seat fees. For a US research team, that means one platform for the English, Spanish and other languages your customers speak, with each finding traced to the respondent, the quote and the clip.

50,000+interviews run
60+languages on web and phone
14markets fielded, including the USA and UK

Multilingual Surveys FAQ

What are multilingual surveys?

Multilingual surveys are surveys respondents can take in more than one language, usually by picking a language at the start. The common approach translates a fixed questionnaire into each language. A moderated multilingual survey goes further: the questions are asked, and the follow-ups generated, in whichever language each respondent answers in.

How do multilingual surveys work with Alchemic?

You set the screener, quotas and language routing in the builder, and each respondent is interviewed in their own language by web, phone or WhatsApp. The AI moderator asks the rated questions, probes each answer in that language and codes themes while fieldwork runs, so every language lands in one dashboard.

Which languages do Alchemic's multilingual surveys support?

Web and phone interviews run in 60+ languages including Spanish, French, German, Portuguese, Chinese, Japanese, Korean, Arabic and Hindi. WhatsApp interviews run in six languages: English, Hindi, Bengali, Marathi, Tamil and Telugu, by text or voice note. If your study needs a language you do not see here, ask before scoping.

Can I run surveys in Spanish for US respondents?

Yes. Spanish is among the 60+ languages the moderator runs on web and phone, so Spanish-dominant and bilingual US respondents can answer in the language they think in. If someone mixes Spanish and English in one answer or switches partway through, the moderator follows rather than forcing one language.

What happens when respondents mix languages in one answer?

Code-mixing is normal for bilingual respondents, and the category words are often the ones said in the second language. Alchemic's moderator handles code-mixing and mid-interview language switching, probes on what was actually said, and keeps voice notes as voice, so the original wording stays linked to every coded theme.

How is multilingual market research different from a translated questionnaire?

A translated questionnaire keeps the wording identical across languages, which suits trackers that compare scores. Multilingual market research run as interviews adds the why: follow-ups asked in the respondent's language, answers coded into themes across languages, and quotes kept in the original. Many teams run a fixed survey for the score and an interview study for the reasons.

What drives the cost of multilingual surveys?

The main drivers are the number of interviews, how many languages and markets the study covers, the channels needed, and whether respondents come from your own list or Alchemic's panel. Alchemic quotes per study with no per-seat fees, and running on your own list costs less than recruiting from the panel.

How fast can multilingual surveys go live?

Alchemic states brief to field in under an hour for its WhatsApp and phone studies, and hundreds of interviews then run at the same time across languages. Themes code while fieldwork is open and the dashboard is live before it closes, so you can read early results by language during the field period.

Still comparing multilingual survey tools?

Send us the languages, the segment and the decision, and we will tell you which study shape fits and what Alchemic's version would produce.

Share Your Language Mix

Get a Free Multilingual Surveys Consultation

Tell us which languages your customers speak and the decision the study has to inform. We come back with a scoped design, the channels that fit each language group and a per-study quote, and you work directly with the founders.

hello@thealchemic.com

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